Millennials: They're Younger -- But Their Preferences Aren't That Different - Pew Research Center - 7 views
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Graham Atttwell on 11 Jan 10"As might be expected, members of the Millennial generation are enthusiastic about the technological and communication advances of the past decade. They are also highly accepting of societal changes such as the greater availability of green products and more racial and ethnic diversity. What may be less expected is that, in many cases, they are not much different from the age groups that precede them."